New Feature: Loyalty Hub Now Live in Your Customer Account

We’re excited to announce the launch of — a native extension inside Shopify’s Customer Account where customers can view rewards, track VIP status, and share referrals — all in one seamless, on-brand space.

No more floating pop-ups or external dashboards. Loyalty Hub transforms loyalty into a seamless, on-brand destination right inside your Shopify store, built to drive engagement and deepen every customer connection.

Loyalty Hub gives your customers a complete view of their loyalty journey in one place:

– Customers can instantly see their available points, and highlight earning actions like purchases, referrals, or social sharing to encourage continued engagement.

– Make redemption effortless. Available rewards are clearly displayed, allowing customers to turn their points into savings with just a few clicks.

– Display your tier structure clearly so customers can see their status and what’s next on their loyalty path.

– Encourage word-of-mouth growth with personalized referral links that customers can share directly from their account. When their friends make a purchase, both sides earn rewards.

Loyalty Hub automatically adopts your store’s theme, ensuring your loyalty experience perfectly matches your brand style. You can further personalize fonts, colors, and section titles — so every detail feels like part of your brand’s world.

It also adapts dynamically to your program settings — only showing features you’ve enabled, from points and tiers to referrals — making every Loyalty Hub as unique as your store.

Loyalty Hub is built on Shopify’s Customer Account Extension framework, offering a fully native integration that requires no code.

Customers can explore their loyalty benefits right where they already manage their orders, personal details, and preferences — creating a consistent, familiar, and delightful experience from shop to reward.

Loyalty Hub is now available for merchants on our .

Give your customers a dedicated space to discover rewards, share referrals, and celebrate their VIP status — all inside their account.

👉 and make loyalty a natural part of every shopping experience！