✍🏼 Hi Derek here, one of the team members at Loloyal. I’m excited to share a powerful reminder about something simple—but game-changing.
Collecting emails from visitors is essential.
Why? Because every email opens a new door: a direct channel to connect, nurture, and convert your site visitors into loyal buyers.
With the new points-enabled newsletter popup, this process becomes even more powerful — and more exciting. Instead of just asking for an email address, you’re offering something of immediate value in return: loyalty points that can be redeemed for future purchases. This not only makes visitors more willing to subscribe, but also introduces them to your loyalty ecosystem from the very first interaction.
It’s a small gesture, but it sets the tone for a long-term relationship built on trust, value, and appreciation. Every point earned gives your audience a reason to come back, explore more, and eventually convert — not just once, but again and again.
Better yet, it’s automated, customizable, and fully integrated with the Loloyal loyalty program — making your subscriber acquisition smarter, more rewarding, and much more effective.
In short: more emails, more engagement, more growth — all from one smart popup.
Feature Highlights
● 📬 Reward newsletter subscribers with points automatically
When a customer subscribes through the popup, they’ll instantly receive loyalty points — helping you grow your email list while initiating engagement from the very first interaction.
● 🎨 Fully customizable popup design and trigger settings
You can adjust the style, timing, and placement of the popup to fit your brand and optimize conversion.
● 🔗 Seamless integration with the Loloyal loyalty system
The popup is natively connected with your loyalty program. Subscriber emails, point rewards, and redemptions are all managed within one system.
● 🔄 No need for separate coupon popups
Simply issue points through the subscription popup — customers can later redeem these points for discount coupons via the loyalty program. This helps reduce popup overload and ensures a smooth, distraction-free user experience.
How it works
- Visitor sees your newsletter popup
A beautifully designed popup is triggered when new visitors land on your store.
- They enter their email to subscribe
The visitor submits their email to join your newsletter list.
- Loloyal automatically rewards them with points
As soon as they subscribe, Loloyal issues loyalty points directly to their account — no manual action needed.
- Customers redeem points for discount coupons
Subscribers can later redeem their earned points for discount coupons in your loyalty rewards widget.
- You grow both your email list and customer loyalty
Every step helps you convert visitors into long-term, engaged customers — with zero extra effort.
How to Set Up the Newsletter + Points and Coupons reward Workflow
Step 1: Set Up Points Reward Rule
Go to Loloyal admin > Program > Points > Earn points > Add ways to earn points > Subscribe to newsletter, and define how many points customers will earn when they subscribe (e.g., 1000 points for a successful subscription).
Step 2: Set Up Customers Redeem Points for Coupons
Go to Loloyal admin > Program > Points > Redeem points > Add redeem points. Create a coupon rule (e.g., 10% off for 1000 points). Customers can later redeem these points via your loyalty widget.
Step 3: Enable the subscribe to newsletter popup
Go to Loloyal admin > Program > Popups, and enable the Newsletter Subscription Popup. You can customize the popup style, display timing, trigger rules, and target audience.
✅ This feature is only available on our Loloyal Starter Plan and above.
Step 4: Test the Flow
Preview your popup in the storefront. Complete a test submission and confirm:
- When a customer subscribes via the popup, they are automatically marked as “Subscribed” in Shopify.
- Points are instantly issued as a reward for the subscription.
- Customers can redeem their points for coupons through the Loloyal widget.